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Cara Riset Kata Kunci (Keyword) Tanpa tools untuk pemula
Untuk melakukan Riset keyword sebenarnya sudah banyak sekali web web yang terbilang besar membuat artikel mengenai cara melakukan riset keyword..
Tapi biasanya pada web besar tersebut kebanyakan menggunakan tools atau web web yang berbayar..
Karena itulah saya coba berbai sedikit ilmu mengenai cara melakukan riset keyword Secara manual..
Akan saya coba untuk menjelaskannya secara sangat sederhana agar mudah untuk dipahami, Namun ini bukan murni dari saya, Sayapun mendapat ilmunya dari berbagai sumber..
Namun sebelum itu, mari kita simak sedikit ulasan mengenai Riset Keyword.
Melakukan riset pada keyword Pada dasarnya Bertujuan untuk menargetkan pengunjung organik dari search engine (seperti google) dengan cara membuat Judul yang menarik dan di gabungkan dengan Kata kunci atau keyword.
Untuk saat ini, ada banyak sekali tool gratis maupun berbayar yang dapat Anda gunakan untuk melakukan Riset Kata Kunci tersebut. Mulai dari Google Trend, Keyword Planner, dan lainnya.
Cara Riset Kata Kunci Sederhana untuk Pemula
Pada panduan Riset Keyword ini, saya akan bagikan menjadi 3 cara. Yaitu menentukan bibit kata kunci, mendapatkan kata kunci yang berpotensial banyak dicari, dan menguji tingkat saingan kata kunci tersebut.
Semuanya akan Anda pelajari dalam hitungan jam saja….. Mari langsung saja kita menuju ke TKP. Baca dan simak baik-baik, agar Anda tidak melewatkan satu kata pun dari Panduan ini.
Menentukan Bibit Kata Kunci yang Berbobot
Yang pertama adalah menentukan bibit kata kunci atau yang lebih sering dikenal mencari ide untuk mendapatkan kata kunci. Untuk mendapatkan bibit kata kunci, Anda dapat menemukannya dengan menggunakan insting.
Ya, dengan menggunakan insting cenderung lebih mudah dan lebih relevan daripada menggunakan tool.
Adapun cara yang kedua yaitu dengan membaca referensi dari blogger-blogger lain yang memiliki niche yang sama. Atau dengan bermain ke grup Blogger Indonesia, insyaallah ide-ide Kata Kunci akan muncul.
Mendapatkan Kata Kunci yang Berpotensial banyak di Cari
Setelah Anda menemukan ide atau bibit kata kunci, maka langkah selanjutnya adalah melakukan riset terhadap bibit kata kunci tersebut. Yang bertujuan apakah ide kata kunci tersebut berpotensial banyak dicari ataukah tidak.
Untuk itu perlu kita lakukan riset…..
Namun, disini saya akan memberikan tips melakukan riset dengan cara sederhana, yaitu dengan menggunakan Search Engine. Berikut cara melakukan riset dengan Kotak penelusuran Google:
Sebagai contoh, disini saya akan menggunakan ide kata kunci yaitu “Paket Internet Murah“.
Nah, agar mendapatkan kata kunci yang berpotensial. Maka kita akan mencoba mengujinya dengan menggunakan mesin penelusuran Google. Berikut langkah-langkahnya:- Buka halaman Google.com / Google.co.id
- Selanjutnya ketik ide kata kunci tersebut di kolom pencarian
- Maka Anda akan melihat deretan kata kunci yang sering dicari orang
Deretan kata kunci tersebut lah yang akan kita gunakan untuk membuat judul artikel pada blog kita. Namun perlu diingat, cukup ambil satu kata kunci saja yang akan kita kembangkan untuk judul artikel, dan ambil juga beberapa kata kunci tersebut untuk nanti kita sisipkan pada artikel, meta deskripsi, dll.
Menguji Tingkat Persaingan Kata Kunci agar Mampu Bersaing
Pada Tahap yang pertama, Kita perlu menguji kata kunci yang di incar, Apakah Kata kunci yang di incar mempunyai persaingan tinggi atau Rendah.
Apabila kata kunci yang dibidik mempunyai Tingkat persaingan yang tinggi maka akan sulit untuk masuk ke Page one, Terlebih lagi jika Blog anda masih terbilang baruNamun sebaliknya, jika kata kunci yang Anda bidik memiliki persaingan yang rendah, maka dapat dipastikan kalau artikel Anda akan mudah untuk masuk page one.
Oke, untuk cara mengetahui tingkat persaingan kata kunci sangat mudah. Silahkan Anda buka dan masukan kata kunci yang Anda bidik pada kolom pencarian Google. Oke perhatikan Baik baik..Dari situ kita mendapatkan bahwa persaingannya adalah 4.430.000, Tapi? Kenapa gambarnya saya Coret?
Itu karena data tersebut adalah Palsu !!.. karena sudah tercampur dengan iklan dan Juga kata kunci lainnya...Lalu bagaimana Data yang Asli?
Masukkan kata kunci yang Anda bidik dengan menggunakan kata ALLITINTLE: didepannya, contohnya seperti berikut:
ALLINTITLE: meningkatkan pengunjung BlogBisa dilihat bukan itu adalah persaingan Yang asli hanya sekitar 3 Ribu saja, Tapi usahakan cari yang tingkat persaingannya Tidak lebih dari 1100
Dan juga anda coba pada beberapa judul yang serupa sehingga nanti bisa di gabungkan.. Contoh nya..
Cara meningkatkan pengunjung blogcara meningkatkan trafik dengan cepat
Nah kedua judul tersebut bisa di gabungkan menjadi " cara meningkatkan pengunjung blog dengan cepat " untuk lebih jelasnya ada di cara berikutnya..Menggabungkan kata kunci yang relevean
Langkah yang terakhir dari Tutorial riset kata kunci ini adalah menggabungkannya... Kata kunci yang tadi kita bidik bisa di gabungkan Dengan judul yang relevan.. untuk menggabungkan nya cukup mudah..
Kita gunakan teknik Long Tail keyword..Minsalnya seperti kata kunci yang kita bidik diatas….
Disini kita akan menggabungkan kata kunci tersebut menjadi judul yang panjang dan juga relevan dengan menggunakan teknik Long Tail Keyword, berikut contohnya:- Cara menaikan trafik blog dengan cepat
- cara meningkatkan trafik blog terbaru
- cara Membuat blog menjadi ramai dengan cepat
Dengan bentuk judul diatas, maka saya yakin sekali bahwa judul tersebut akan mengundang banyak pengunjung. Itu semua dikarenakan Judul tersebut mencangkup kata yang relevan dan juga beragam kata kunci.
Nah, saya rasa sampai sejauh ini Anda pasti sudah paham dan mengerti tentang Cara Riset Kata Kunci yang Sederhana. Namun saya himbau lagi, bahwa kata kunci tidak hanya diperuntukkan pada judul saja. Melainkan Anda juga dapat menyisipkannya didalam artikel.
Demikianlah yang dapat saya sampaikan kali ini, jika artikel ini bermanfaat maka silahkan Anda bagikan kepada teman-teman Anda. Salam blogging and Happy ngeblog!
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